“...shakes people out of their routine.”
Devin Sandoz
Head of Product & Growth Marketing, Firefox
Positioned a 50-year-old IP for Gen Z without alienating its millennial base.
Designed a national tourism strategy built around telling travelers not to come.
Built a new revenue source for a real estate giant, that doesn't involve rent.
Unified proposition for $2B IT Services firm across 6 acquisitions, to command premium in delivery and valuation.
Reframed values of legacy Japanese brand for global resonance.
Brought lessons from fashion retail to differentiate a PE-backed B2B tech rollup.
read and heard at
He speaks five languages, and is learning his sixth. He also did his Bachelor's thesis on data clustering using AI and Master's thesis on cultural weight of internet memes.
Gautam Ramdurai grew up in a small town in eastern India with one traffic light and no libraries in sight. His first encounter with the Internet exploded his realm of possibilities — and started a habit of looking outward that never stopped.
of Google and YouTube's major consumer and enterprise businesses. This includes leading strategy at the elite Google Creative Lab and growing major products like Android, YouTube, Google AI and Chromecast across US, UK, Europe and Asia Pacific.
hello@snowbird.global
© snowbird pte. ltd. 2026 , singapore
“...energy on stage was one of the strongest.”
Event lead, Hubspot Connect
Snowbirds migrate to escape winter for warmer climates. They read the wind, the earth and the skies to map their next flyway.
Companies that can’t
do the same tend to stagnate.
We are a strategy atelier working with senior leaders who feel the world shifting around them, and need to know
where to fly next. Whether that’s who to build for, where to compete in, or what to build.
Where is the audience that
only you can serve?
Consumer behavior is reshaped by cultural shifts, generational changes and new economic realities. By the
time these show up in your numbers, you're already behind. We find where those shifts are converging and match them to what your business is uniquely built for.
“...distills a clear narrative out of chaos.”
Yuko Akiyama
Head of Global Brand Management, Director, Member of Board, Sanrio
What could only you build next?
polymath
Snowbirds migrate to escape winter for warmer climates. They read the wind, the earth and the skies to map their next flyway.
Companies that can't do the same tend to stagnate.
We are a strategy atelier working with senior leaders who feel the world shifting around them, and need to know where to fly next. Whether that’s who to build for, where to compete in, or what to build.
we study how flyways of culture, technology & geopolitics shape currents of business.
Where is the audience only you can serve?
sign up to read the wind
Consumer behavior is reshaped by cultural shifts, generational changes and new economic realities. By the time these show up in your numbers, you're already behind. We find where those shifts are converging and match them to what your business is uniquely built for.
What could only you build next?
Standard product discovery process is built to improve what already exists and ‘industry expertise’ can blind you to alternative possibilities. We bring in
perspectives from outside your industry, connect signals that others aren't looking for, and spot capabilties that you have taken for granted.
What’s the place in the market only you can occupy?
Companies default to what competitors do. What starts as "best practice" ends up in a "sea of sameness". Before we can find your position, we question what industry you’re actually in, who your real competition is, and what winning even looks like for you.
“...distills a clear
narrative out of chaos.”
Yuko Akiyama
Head of Global Brand Management, Director, Member of Board, Sanrio
we study how flyways of culture, technology & geopolitics shape currents of business.
sign up to read the wind
proudly industry-agnostic
signals
applied to your business
to deliver strategy
You are already the expert in your industry. You shouldn't pay for one more. We bring signals across pop culture, technology, economics, social science, design and geopolitics - connected to reveal paths your data can't.
Landing the right external-facing strategy is often the easy part, it's getting through the internal sludge that kills even the best-laid plans. We help you get stakeholders on-board, tell the right internal story, and build the team's confidence to place big bets.
context
that won’t get
inside a PDF
Before we get into the strategy, we live inside your world - talking to your teams, your leadership, and your customers. We use this high-context engagement to reveal what sets you apart in a sea of sameness.
stuck
the output is never a template. what we build is for you — and only works for you.
signals
“...shakes people out of their routine.”
Devin Sandoz
Head of Product & Growth Marketing, Firefox
Designed a national tourism strategy built around telling travelers not to come.
Positioned a 50-year-old IP for Gen Z without alienating its millennial base.
Built a new revenue source for a real estate giant, that doesn't involve rent.
Unified proposition for $2B IT Services firm across 6 acquisitions, to command premium in delivery and valuation.
Reframed values of legacy Japanese brand for global resonance.
Brought lessons from fashion retail to differentiate a PE-backed B2B tech rollup.
founder & principal
Growing up in a small town in eastern India, Gautam Ramdurai's windows to the world were two television channels and a national newspaper that arrived a day late. All that changed when he walked into an internet cafe for the first time, and realised how an abundance of information, paired with precise curiosity, can overcome a scarcity of resources. He has been following that thread across three continents ever since. Living, working and travelling along the way.
He spent thirteen years at Google building nearly every major product the company shipped — from Android to YouTube, Google Cloud to Google AI. Leading marketing, sales and business teams across New York, London and Singapore, he drove growth at scale across the USA, UK, Europe and Asia.
Currently learning his sixth language (Japanese)
Bachelor's thesis on data clustering using AI
polymath
As a who senses where the signals of consumer behaviour, culture, technology and the social sciences intersect, he founded snowbird as a global strategy practice to put those signals to work on complex business problems. This boundary-crossing ability to spot what others miss makes him a trusted advisor to senior leaders at companies ranging from Japanese real-estate developers to Swedish energy firms.
Master's thesis on Internet Memes
Engineer by training, strategist by trade, anthropologist by instinct.
A sought-after speaker, Gautam delivers keynotes, leads panels and provides media commentary on how culture, demographics, geopolitics and technology collide — and what it all means for business leaders.
read and heard at
Conference Keynote, Copanhagen
“ on stage was one of the strongest.”
...energy
TEDx, Los Angeles
Event lead, Hubspot Connect
Leadership off-site, Bali
Innovation Workshop, Lund
Companies default to what competitors do. What starts as "best practice" ends up in a "sea of sameness". Before we can find your position, we question what industry you’re actually in, who your real competition is, and what winning even looks like for you.
sign up to read the wind
hello@snowbird.global
solving for the globe, from Asia
© Snowbird Pte. Ltd. 2026 , Singapore